The Nike+ GPS(GPS Devices) app tracks your speed and distance, maps your runs, and permits your buddies on facebook and twitter to view your progress. It costs $1.99 on itunes and just got a fun new update; it is possible to now play tag with other runners. You challenge a person with time or distance nearby. Whoever runs the shortest distance or runs the least amount of time could be "it."
The Inside Nike Running YouTube channel put up a creepy video to announce the new update. A masculine, movie-commercial voice tells us that, "It can arise at any minute. It knows who you might be. It knows where you might be. It defines you. No one wants to be it. So don't be it. Run."
The video then demonstrates how with the updated app, once they're "tagged" runners will leave their girlfriend/dog/job behind to participate inside the game.
The app is meant to encourage runners to motivate every other, or face the terrible, socially-crippling disappointment of being "it." And encourage people to acquire the app naturally. After all, $1.99 is really a steal in case you paid $85 for Nike running shoes. In case you can get past the video it must be all fun and games.
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